Episode 75: How to pick a vertical for your MSP

In this week’s episode

A whole new revenue stream could be right under your MSP’s nose! This week Paul looks at developing a lucrative vertical within your business, one of the ways is related to the sectors you’re already supporting 
Also on the show this week, why you should (and also why you shouldn’t) hand over your marketing to an agency
Plus, is your personal goal also to earn millions? Paul’s special guest this week has a brilliant reason why he has such a big financial goal and why you may benefit from a similar aim

Show notes

Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul mentioned a couple of example marketing agencies, including Purechannels and Marketopia
Paul mentioned the outsourcing services fiverr.com, Upwork.com, PeoplePerHour.com & copify.com
Listen back to episode 24 for more details about how to ‘niche’ your marketing
Paul mentioned the book Unstoppable Referrals by Steve Gordon
You can join Paul in the MSP Marketing group on Facebook
Find out the subject and book your free place on Paul’s next Live MSP Monthly Profit Booster webinar
Paul’s special guest was Justin Esgar from Virtua Consulting Group and host of the ACES Conference, talking about how to make a better business
John mentioned Bruce Lee’s book Tao of Jeet Kune Do
Many thanks to Jason Kemsley from Uptime Solutions for recommending the book Eat Their Lunch by Anthony Iannarino
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
On April 27th Paul will be joined by Luis Giraldo from N-able, talking about how he grew a very profitable MSP with limited staff
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com