What is niching? It doesn’t matter what stage of business you’re in–whether you’ve had your business for one year or five years or 10 years or 20 years. I think you could still benefit from niching down.
Why Niche Down
Niching down comes from trying to figure out which segment of the market you serve best. So that can be niching down in terms of your services, in terms of your industry, or both. You can niche down with your services and your industry.
To read more: https://www.theiamarketing.com/guide/blog/how-to-niche-down-your-it-msp-business